Video Ads Be More Effective

How To Make Your Video Ads Be More Effective

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DIGITAL MARKETING | 5 MIN READ

As a business owner, you want to invest in things that would help your business to prosper like investing in advertising. For many years, traditional advertising (TV/Radio ads and print ads) has been used by advertisers, but as the world progresses and with the rise of technology, advertising became digital with the likes of video ads that can be posted in multiple platforms. But with its rise, a lot of entrepreneurs opt to do this, how will you stand out from the rest and yet be effective?  Here at Miyens, we can offer affordable video marketing services that will surely and effectively advertise your business.

Here are 6 tips to make your videos be more effective

1. Plan ahead.

Nothing beats an advertisement that was planned and had invested time to conceptualize. Whether your company is just starting or a veteran in the field of business, you have to plan ahead. What kind of video will you create? Are you going to create an introductory video? Teaser or a full-blown video ad? Plan it ahead!

2. Personalised your content for your target audience.

Give it a personal touch! Create your own flow of script for your ad. It will depend on your choice of what type of ad you will execute! Making this more personalized makes your viewers have an initial impression of your products and services. It is kind of crucial, yes, but it will make your product recognizable.

3. Your advertiser.

You already planned your ad and made it personalized, so as your advertiser! Will it be a known actor or a talent from your company? He/She must be appealing to your viewers. Consider also their wardrobe if it is appropriate for the product and services you offer. If you will not use anyone with the shot, you can use voice talents, right? They must have good diction, proper pronunciation and great quality of voice!

4. Simple and clean.

Let your viewers understand what your product is all about. Set a time limit! A 30 seconder to 1-minute video ads will be enough.

5. Great Editing Skills.

Even if your advertiser is good enough, there will always be cuts and bloopers to your video. Find a team that can properly edit your videos with creativity. If you will not utilize an individual to your video ad, animation can be a great way to use!

6. Call to Action.

At the end of your video, allow your viewers to contact you by providing your contact information. With this, your business can grow much faster than the usual!

Are you in need of a team that can help you in creating a video ad? Worry no more because. We can provide you a planned and personalized content and a great team of editors and talents for your video! Contact us today and our digital marketing team will be glad to assist you!

If you found this article helpful please share it with your friends and colleagues by using our social media icons down below. Also, comment down on what are the things you can do to make a video go viral! Share it with us and we will be happy to have a conversation with you!
Integration of Learning Through Mobile

Mobile Learning: Integration of Learning Through Mobile

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A lot of business owners want to provide special training to their employees. Most of the companies said that investing in their employees’ proper training can deliver better service to their clients. Let’s learn how we can integrate elearning through mobile.

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Taking risks

Taking Risks Towards Success

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LEADERSHIP & MOTIVATION | 5 MIN READ

Steve Jobs and Mark Zuckerberg didn’t found and established Apple and Facebook overnight. They did a lot of hard work but most importantly they took risks, — A LOT OF IT. Jobs did a lot of risk-taking to innovate Apple’s products and Zuckerberg risk getting his own Harvard degree to focus on developing Facebook. As an entrepreneur, you need to know that, SUCCESS GOES ALONG TAKING RISKS. In this article know the tips on taking risks that can help you with your business.

Understanding the possibilities.

Know that there are things worth risking and not worth risking at all. You need to analyze certain situations to come up with a sensible decision When you take risks, of course, it’s normal to want something or expect something in return but keep in mind that you might not get the end result you want, Taking risks is way better than not taking at all.

Don’t overthink.

When you take a risk, you can’t help but overthink a little. Know that overthinking and being realistic are two different things. Overthinking makes you doubt the decision you made and you are just giving yourself too many worries but with being realistic, you are being open-minded with the possibilities your risk-taking might bring.

Go the other way.

“Take the road less taken.” that’s a phrase that is commonly associated with taking risks. You go out of your comfort zone when you take risks, it may be scary sometimes but it’s better than NOT RISKING ANYTHING AT ALL, right? It’s normal to feel fear but you’ll overcome it eventually.

Have a plan.

Start from small things, from the things you know you can do and to the things you need to know. Always remember that it is better to keep moving than to stay in the same place. You may not be that fast compared to others but at least you’re moving forward.

Focus on yourself, not on others.

We have different types of characteristics and capabilities and instead of comparing yourself to other people, make the achievement of others as your inspiration. Envying others success won’t get you anywhere so why don’t try to focus and improve on yourself.

Have a backup plan.

Not all plans might be successful in the end, but always remember that your plan A may not happen the way you want it to be, there are still other ways to achieve your success. There are still lots plans like plan B, C, D, etc. Just don’t give up on your dreams.

Risk taking is a hard way to achieve your dreams, it may be rocky and give you reasons to give up but think of it as a first step. Your initial trial will never define you as an individual. After all, taking risks only have to results, either you succeed or you learn.

How about you? What were the risks you took for your business? How did it affect you as owner and your business as well? Share your experience in the comment section. Don’t forget to share this, who knows, sharing this article might help a colleague of yours.
Having a Smart Digital Signage

7 Advantages of Having a Smart Digital Signage

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TECH & INNOVATION | 4 MIN READ

If you are a business owner, you are probably investing in something to promote your business. There will be a different gimmick to market your product and services, but have you ever consider switching to Smart Digital Signage? In this article, we want to give you 7 advantages why digital signage is a great way to invest in your business and how Miyens can help you in creating your own smart digital signage.

1. No more waiting game.

Compared to printed materials such as banners and flyers, this is faster and more creative to advertise. In printed materials, you have to wait and edit a lot and it needs more time but compared to digital signage, if you need to change something, it is directly applied to your signage in just a few clicks!

2. Cut your costings.

Your digital signage can be your 3-in-1 staff! It can advertise, be a customer service rep and information guide to your customers! It can help you with 3 tasks plus it is more appealing compared to those printed materials.

3. Grabs your customer’s attention.

Whether you place your digital signage in front of your shop or on your counter, your customers will definitely watch it while waiting.  You can make it in a video, audio, live feeds and static images, your customers’ attention will be captured and they might stop and watch it first! It may also add on to your sales if they see something on what you offer and they need it, an instant increase in sales, right?

4. Better communication with your customers.

This also serves as a customer service representative while they are being entertained! You can show information about your product and services and it can be a big help for your staff too where it can reduce other tasks assigned to them.

5. Customised and Updatable Designs.

You can customize your signage and control what you want to display. If there are other changes with your products and services, you can easily update it with just one click! For example, there are changes in the prices of your products, you can update it in no time!

6. Accessible everywhere.

Aside from posting this on your physical store, you can also place this on your website! Or in major highways where a lot of people can see it. Marketing made light and easy, right?

7. Environment-Friendly.

Since you have your digital signage, it can also help the environment by using paperless materials! No more costly posters and flyers!

If your company is interested in this new trend in marketing and sales, we can help you achieve it! Here at Miyens, we offer smart digital marketing services here in the Philippines and in other countries like in the US. We can customize your Smart Digital Signage based on what you want and how you want it at an affordable price! Amazing, isn’t it? Contact us today and our Digital Marketing Team will be glad to assist you with your concern!

If you found this article helpful, please share it with your friends and colleagues by using our social media icons! Also, comment down below what are the kinds of digital signage you usually see!
Avoid An Epic Fail Experiential Marketing

How Can You Avoid An “Epic Fail” Experiential Marketing

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IMMERSIVE MARKETING | 4 MIN READ

How Can You Avoid An "Epic Fail" Experiential Marketing

Experiential marketing aims to entice customers not just through words and images but through experiencing the product itself. With this, customers are highly engaged towards the product since it creates an unforgettable experience for the making this marketing strategy effective.

But there’s a downside.

Your experiential marketing may not work as you plan it to be and what’s worse IT MAY BE A FAIL that your company might endure. Here at Miyens, we offer effective experiential or immersive marketing brand marketing campaigns. We apply the latest in technology like Virtual and Augmented Reality that will surely immerse your audience. We can also have your brand in games in our Brandable Games services. It has helped our clients both in the Philippines, US, Europe and Asia.

But how can you avoid having a failed experiential marketing? Here are a few tips.

1. Don’t have a tight budget

If you are opting to do an experiential marketing, YOU NEED TO HAVE A BUDGET. This kind of marketing requires a lot of investment. If you give little, might as well expect little in return. If you want your experiential marketing to work, then give what you can offer. Invest not only financially but invest your effort and time as well to get the results you are aiming for.

2. Know who to contact

If you are doing a nationwide experiential marketing campaign, then it requires a lot of manpower. You need to contact a lot of people – from your store branches to online influencers who might help you spread the word out for your marketing. Ignoring these key people might drive your marketing campaign down south.

3. Excitement may not always be good

When we’re too excited about something we have a tendency to forget the substantial ideas we should keep in mind and prioritize. To have an effective experiential marketing you need to formulate a plan. Use the resources you have to come up with an idea that would work. Keep in mind that an event’s success lies in the planning that is done beforehand.

4. Process over product

In every activity, the PROCESS IS ALWAYS IMPORTANT. This is where you visualize your ideas and plans. Undergoing the process makes you realize what works well and what doesn’t. You come up with much better ideas than what you first thought of. Always remember that progress is a vital key to your marketing plan.

Do these tips help you in your upcoming experiential marketing? If yes, why not share it with others! Help out a colleague by sharing this article on your social media sites. And don’t forget to comment down below your own tips on how to avoid having a failed marketing campaign.
You Can Do to Boost Up Your Productivity

6 Things You Can Do to Boost Up Your Productivity Before 8 AM

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Are you thinking about how to kick-start your day right and make it productive? Here are 6 tips you can do before 8 am to make yourself feeling productive!

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Having a Virtual Assistant

Benefits of Having a Virtual Assistant

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Entrepreneurs, who succeed with their business ventures, perform two things very well. First, they formulate and apply business objectives strategically. Second, they smartly utilize available resources.

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Effective Ways to Make Better eLearning Courses

Effective Ways to Make Better eLearning Courses

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Did you know that eLearning is becoming an ever popular method of training people because compared to traditional learning approaches it’s more accessible, less expensive and effective way of gaining skills? Here are effective ways to make better eLearning courses.

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Why use customized eLearning courses in training your employees

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Have you considered converting your traditional and classroom or zoom-based training programs into self-phased eLearning? Ever wonder how to improve your training process? Did you know that integrating customized eLearning courses in your team’s training and development process can help them step up and be the best employees of your company! Here are some reasons why you should use customized eLearning courses.

They can access and experience it the way it should be in the real world. It’s like having a practice session to be included in your eLearning so that they can feel the proper training you are investing in.

Here at Miyens, we can help you develop a customized course for your employee’s needs. Whether your company wants to create onboarding courses for your new hires, skill enhancements for your seasoned employees, safety training courses, technical courses, leadership, finance and sales, digital marketing, and many more. We got you covered!

We can include gamification to let them learn easily. They can now learn while being engaged, how fascinating is that? It must be in a fun and effective way so your learners can have higher retention in learning, improve their skills and reduce stress in absorbing the training you are allowing them to take!

Don’t let that vision be just a plan! Take action and take the lead in sales by investing in your employees with training programs that work! Connect with us and our team will be glad to assist you!
Let’s keep the discussion going. Answer this question: If you will be given a chance to convert one of your training materials, what will be your priority? Comment your answer and let’s keep connected! Thanks for watching!

 

Start your digital learning transformation
Do you need help building your eLearning courses or how you can transition to using a Learning Management System? If yes, I invite you to check our website to see how we can help www.miyens.com/elearning

 

Check which Juander Learning Platform fits your requirements

 

Web and Marketing Services

Web and Marketing Services For Your Business

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OUTSOURCING | 5 MIN READ

So your competitors are into online marketing and you feel like you’re left behind? You can still catch up or be ahead of the competition. Starting your online marketing services shouldn’t be that complicated and pricey especially when you get the right help from the right people. Miyens offers affordable and effective online marketing services in the Philippines, the US, Europe, and Asia.

So here’s what we do:

Web Design and Development.

Our team of web developers and designers will give you nothing but the best when it comes to designing and developing your website. Your business will become more interactive and attractive for your customers after having your own website.

Creative Social Media Marketing.

Our social media strategists will help you in creating and maintaining a strategic and effective social media marketing. You will reach more customers and welcome more profit through social media marketing.

Mobile Applications.

With our team of experienced mobile developers, your dream mobile app will come true. We have developed multi-platform brandable mobile apps that can be incorporated into your brand marketing or we can help you develop the mobile app you want for your business. Be accessible to your customers, anytime and anywhere in just a single tap.

Interactive Promotions.

Do you want to have a striking and effective promotion strategy? Worry no more because we’ve got you covered. We can apply the latest in technology like Augmented Reality (AR),  Virtual Reality (VR) and 360 Panorama in your promotions. Enough with boring promotions and go interactive.

Video Marketing and Infographics.

Communicate with your customers your products and services with the use of video marketing and infographics. With our creative team of multimedia artists, we can help you come up and produce videos and infographics that will surely catch the attention of your market. Add creativity to your marketing today!

Virtual Staffing.

Don’t let your company suffer because you don’t have enough manpower to sustain your business online. We can provide you with ’Virtual Staffs’ — this includes a  virtual assistant, developers, creative team, writers, social media managers, elearning developers, and other talents you may need.

So why spend lots of money and time creating and finding effective online marketing services? We are dedicated to providing you web and digital solutions that can help you reach your business’ full potential. Miyens Technology is a great team to partner for your success.

If you found this article beneficial, consider sharing it with your colleagues using our social media icons that can be found on the page. How about you? What are possible online marketing services you might want to use for your own company? And how can we help you with that?