How Can You Avoid An “Epic Fail” Experiential Marketing

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IMMERSIVE MARKETING | 4 MIN READ

How Can You Avoid An "Epic Fail" Experiential Marketing

Experiential marketing aims to entice customers not just through words and images but through experiencing the product itself. With this, customers are highly engaged towards the product since it creates an unforgettable experience for the making this marketing strategy effective.

But there’s a downside.

Your experiential marketing may not work as you plan it to be and what’s worse IT MAY BE A FAIL that your company might endure. Here at Miyens, we offer effective experiential or immersive marketing brand marketing campaigns. We apply the latest in technology like Virtual and Augmented Reality that will surely immerse your audience. We can also have your brand in games in our Brandable Games services. It has helped our clients both in the Philippines, US, Europe and Asia.

But how can you avoid having a failed experiential marketing? Here are a few tips.

1. Don’t have a tight budget

If you are opting to do an experiential marketing, YOU NEED TO HAVE A BUDGET. This kind of marketing requires a lot of investment. If you give little, might as well expect little in return. If you want your experiential marketing to work, then give what you can offer. Invest not only financially but invest your effort and time as well to get the results you are aiming for.

2. Know who to contact

If you are doing a nationwide experiential marketing campaign, then it requires a lot of manpower. You need to contact a lot of people – from your store branches to online influencers who might help you spread the word out for your marketing. Ignoring these key people might drive your marketing campaign down south.

3. Excitement may not always be good

When we’re too excited about something we have a tendency to forget the substantial ideas we should keep in mind and prioritize. To have an effective experiential marketing you need to formulate a plan. Use the resources you have to come up with an idea that would work. Keep in mind that an event’s success lies in the planning that is done beforehand.

4. Process over product

In every activity, the PROCESS IS ALWAYS IMPORTANT. This is where you visualize your ideas and plans. Undergoing the process makes you realize what works well and what doesn’t. You come up with much better ideas than what you first thought of. Always remember that progress is a vital key to your marketing plan.

Do these tips help you in your upcoming experiential marketing? If yes, why not share it with others! Help out a colleague by sharing this article on your social media sites. And don’t forget to comment down below your own tips on how to avoid having a failed marketing campaign.