Marketing Myths

Experiential Marketing Myths

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IMMERSIVE MARKETING | 5 MIN READ

Marketing Myths

If you are a business owner who’s planning to do an experiential marketing for your business, you might have heard a few myths about it. But your business needs no myths, Miyens can help you have an effective and unforgettable Experiential Marketing for your business. We offer marketing solutions like Augmented Reality Games and Apps, 360 Panorama and Brandable Games and Apps that will surely help you have a successful experiential marketing campaign.

But what are the marketing myths that hinder the success of a marketing campaign? Here are a few:

MYTH #1: SUCCESS GUARANTEED 100%

So you’ve launched an experiential marketing for your product, what’s next? As a business owner, it is normal if you are looking for results but here’s what you need to know. SUCCESS WON’T BE IMMEDIATE. You won’t feel it during your campaign nor after it. If that’s the case, don’t disregard your idea right away, give your market the time to react towards your marketing and your product as well. If your experiential marketing works well, you might even be surprised at how successful it might get. Not only it will bring you the sales you want but brand loyalty as well that your customers will give for your product.

MYTH #2: IT’S EXPENSIVE MARKETING

If you are a small local business you can still do experiential marketing. You don’t have to follow the steps of big brands like Adidas, Pepsi, and Disney when it comes to their experiential marketing. You can do experiential marketing just by being creative and being unforgettable for your market. If your product is good enough then you would need to do less for your experiential marketing, remember that you’re still trying to market your product.

MYTH #3: JUST AN EVENT

It’s not just event to launch or promote your market. YOU ARE TRYING TO ENGAGE YOUR CUSTOMERS TO YOUR PRODUCT IN A DEEPER LEVEL. You are trying to associate your brand with an unforgettable experience for them. If you are opting for experiential marketing, then why not make it memorable not only for you but for your customers as well. Remember, customers that have an emotional attachment to a brand, make them patronize the product for a long time.

MYTH #4: IT’S THE MOST TRENDING MARKETING CAMPAIGN

Experiential marketing is not new in the marketing world. Those free taste tests that you see in supermarkets? That’s experiential marketing already. It only differs from the strategies businesses do and how they do it. A good example of that is Virtual Reality (VR), a lot of experiential marketing is doing this to make a lasting and strong impact on consumers.

Don’t fill your head with doubts and myths. Miyens will surely help you have an effective immersive and interactive marketing. Contact us now and our marketing team will be glad to assist you.

What do you think of these myths? Did we miss out other myths? If yes, comment it down below to start a discussion. If you agreed with our article, why not share it on social media so that others can see it as well.
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Creative Contribution of a Graphic Designer to Your Company

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Have you seen a boring and unattractive marketing material from businesses? The ones that you wouldn’t bother to look at because it’s not that pleasing.

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Why Your Business Should Choose Digital Marketing

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DIGITAL MARKETING | 5 MIN READ

Traditional marketing is out, digital marketing is in! Digital marketing is the fastest, cheapest and most efficient way to advertise. When everyone in the business is thinking of ways to step up, you must stand out from the rest of competition. How? By using digital marketing.

Did you know that 90% of business organizations are now shifting into Digital Marketing and this is their new strategy to gather more customers?  Since everyone is now using the internet even on their mobile phones, it is an advantage for your company to have your own website!

What are the advantages of switching to Digital Marketing?

All-in-one SolutionWhy Your Business Should Choose Digital MarketingIt covers everything, from building your own website up to social media marketing THAT’S WHY IT’S SO EFFECTIVE! With traditional marketing, you need to go to different channels like print and broadcast media but with digital marketing, all you need are computers, internet, and a good digital marketing team.

It is cost-efficientWhy Your Business Should Choose Digital MarketingIn marketing you are investing, you need to invest in something that is worth your money’s value. With traditional advertising, it’s costly since you need to apply your ad in different media platforms but with Digital Marketing you are using the right channel and at the same time reaching a bigger number of customers.

Wider reach of audience

Why Your Business Should Choose Digital MarketingSince your main tool is the WORLD WIDE WEB, you are now reaching not only your local customers but the international market as well. Your products and your company can be recognized worldwide! The broader your reach is, the more customers and sales you’ll have.

Socialise with your prospectsWhy Your Business Should Choose Digital MarketingDigital Marketing can help you gain possible prospects. Opting for digital marketing lets your prospects have a glimpse of your company and products and what you can offer online! If what they see in your products/services online is good, most probably they’ll do business with you.

Miyens offer digital marketing solutions here in the Philippines an in other parts of the world like in the US, Europe, and Asia. We will help you build a strong and effective digital marketing for your products and brand. Precise and worth the price, choose digital marketing now!

If you found this article helpful, share it with your colleagues and friends using our social media icons!

Write a comment below and share with us what are your challenges when it comes to improving your online presence or launching a digital marketing campaign!
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How To Improve Website and Social Media Traffic

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Establishing your online reputation as a go-to resource is a big edge among your competition and is an indicator that you have made a lasting impression in your customer’s mind.

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Gamification

Why use gamification in eLearning?

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Here at Miyens, we can develop and customize gamification that fits your company and institution perfectly. But you may ask, “Why do we need to incorporate gamification?”

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Best Way to Memorize

Best Way to Memorize

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EDUCATION | 5 MIN READ

There are different types of learners in this world and we as human beings have different skills and capabilities. In terms of cognitive aspect, whether you are memorizing the dates in your History Class or the full name of the scientists who invented this and that, chemical symbols in the Periodic table, all you need to do is to memorize!

But most of are having a hard time memorizing. So, my question is… What is the best way to memorize?

1. Find a comfortable place.

Whether it is in your own room, library or coffee shop, find a place where you can relax and concentrate.

2. Record it.

If you have your mobile phone with you, you can record it and listen to it while you’re on the road. This method is effective for auditory learners!

3. Associate.

You can create a story with the things you memorize, example: Fe = Iron. Mrs. Fe needs more iron! Be creative in associating things for you to not forget it easily! You can even make a song! How? Make your favorite song as the tune to memorize it!

4. Acronym method.

This method is effective if you are memorizing a lot of words, especially for medical students. Example: CPR (Cardiopulmonary Resuscitation). You can write it down first, then repeat it for 5 times until you can remember it with proper spelling and understand its meaning.

5. Repeat it!

If you can repeat it on your head when you are walking or just sitting down, just remember to give time for it. You can read it multiple times for you to remember it.

6. Listen to your friends.

When people around you were reviewing, try to listen and answer them in your mind. It will help you to remember things and test what you have memorized!

7. Highlighting.

This is one effective way to remember important points in your paper. This will help you to remember where it is located! If you are a visual learner, this will be helpful for you.

8. Test yourself.

You can have a test thru online that is in a multiple choice format. You can also create your own set of questions or repeat what you have memorized to other people.

9. Give yourself a break.

Don’t stress yourself too much, learn to take breaks and relax your mind for a short time.

10. Find a partner to study with.

It is more likely to be fun and exciting to memorize if you have a partner. You can ask questions, test each other and correct them if they are wrong.

These are just a few tips to memorize easily. It may not be easy for you but, learning each day will give you a resistance and make your mind stronger than ever.

If you think this article is helpful, please share it with your friends and colleagues by using our social media icons down below. Don’t forget to put a comment in our comment section and share your strategies in memorizing!
Group Task Roles

Group Task Roles

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LEADERSHIP & MOTIVATION | 5 MIN READ

Every organization has a team who has a different set of a task but with the same goal, this is the so-called “Group Task Roles”.

So what is Group Task Roles?

These are set of roles on a team in an organization or company and its main function is how will a group step forward in achieving the team’s goal with their individual tasks.

There are several roles in our company that we live in, and we want to share it with you. Here are the group task roles that every organization have:

Initiator-Contributor.It is the one who provides new and fresh ideas to the team. This may help the team in terms of brainstorming and plans for the team.

Information Seeker.

They are the researchers of the team, they ask relevant and concise information for the team or be formed.

Opinion Seeker.

These are people who focus on the opinions, values, and insights of the team.

Information Giver. These people are the ones that have an authoritative vibe within the team which has a deeper understanding of that certain matter. His or her informations are based on their experiences and it helps the team in making decision process.

Opinion Giver.

Opinion giver and seeker are almost the same, the only difference between them is that this person is the one giving opinions and suggestions on how they must make their decisions based on the insights of the team.

Elaborator.

These people are the ones who want to produce better ideas and improves the ideas of other team key players.

Orienter.
They are the ones who remind the team where they stand now and what they have been encountered before.

Evaluator-Critic.

These people are the ones who assess the team and ensures that the results of team produce has quality and not just finishing it on time. They also provide options for the team while dealing with complex problems.

Energizer.
These people are the ones who provide energy for the team, the cheerer, pull the group upward and encourage them to push harder.

Procedural Technician.

These are people who ensure that the team is following the organizational flow and routine tasks to accomplish.

Recorder.
This one is the team’s secretary, the one who organize the notes, files and help the team to understand another decision making.

How about you? Who are you on your team and what key role do you do to make your company strive that goal? Comment down below and share with us your experience in your organization!

If you found this article helpful, please do share it with your family, friends, and colleagues and it might help them as well.
Benefits of Having a Mobile Application For Your Business

Benefits of Having a Mobile Application For Your Business

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TECH & INNOVATION | 5 MIN READ

Smartphones became an all in one tech companion for most people since you can do all things in this small piece of gadget, from communication down to entertainment there’s a mobile application that can be downloaded on your smartphones. Because of this, businesses from different fields are investing in developing mobile apps since it’s effective and beneficial.

Here are a few benefits of having a mobile app for your business.

1. Offer accessibility to your customers.

No need to visit your physical store and scan your goods! It benefits you and your customer. Fast and easy, that’s how we like it to happen!

2. Expands your business.

Many people can now access your business and download the app. You can now reach a higher number of customers!

3. You gain loyal customers.

You are the go-to business when customers need service that is similar to what you offer since you are just a tap away. You’re earning a profit and loyal customers at the same time.

4. Offer more benefits to your customers.

You can create a reward system program to your users everytime they use your app or do a purchase. With this kind of system, users are much eager to use your app and people would be interested in using your app and availing your services since they can earn something from it.

Want to create your very own mobile application to gather more customers and improve your service? Worry no more because here are Miyens, we can help you create a mobile application specially made for your business! Miyens offers web and mobile app development in the Philippines, we can create a mobile app (or game) that is customized for your business and customers.

With our team of skilled mobile developers, your business will have its own mobile app that is accessible for you and your customers, easy to use and efficient helping you serve your customers better and earn much more for your business. Whatever your business may be, there’s a mobile app for you!

Contact us today, and our friendly digital marketing officers will be very glad to assist you.

Take a step in improving your business! Stand out and make the most out of it!

If you found this article helpful, please share it with your friends and colleagues by using our social media icons below. Also, comment on your experience in using other mobile applications and how it helped you in your daily life.
Technical writer

Why Your Business Needs a Technical Writer

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OUTSOURCING | 5 MIN READ

Most businesses do not see the importance of having a technical writer. But little do they know that having a writer is as important as having a sales agent. This kind of job helps you come up with ideas on how to say things to your customers that in the end can entice them to avail your products and services. You can write all your product’s details but with a technical writer, it makes it sellable in a verbal manner. They add color and life when they write for your business, marketing you and what you offer to customers.

Here at Miyens we offer outsourcing services that can help you have a technical writer who can communicate with your customers through writing.

Here are 5 other reasons why your business needs a technical writer

1. They devote their time on writing

100% of their time will be focused on writing and how it can contribute to your business’ growth. Assuring that every write up will increase the company’s exposure and sales. They’re writing can also help you build a reliable and efficient company since what they write boosts your company’s image.

2. They know what to say

Being a technical writer, they already have a knowledge about your products or services. Of course, it would be hard for them to write if they are clueless about what the subject is about. They also know the right words to say. They wouldn’t use industry jargons instead they would use words that would be understandable to normal people outside the industry.

3. They have a strategy for content

Tech writers just don’t write then publish their content, they strategize as well. They write based on their audience, they come up with a timeline on when to publish articles, they think of ways on how to make the content reach a greater number of audience.

4. They know how it works

As a writer, they know how a content could be a hit to readers. They know what works for the readers and what doesn’t. They know the different content development tools, methodologies and delivery options that can help them have a successful write up.

5. They can help in product development

Since they are the ones who are the closest to the customers they know the possible feedbacks these people may have regarding the products. They can suggest how the product can be improved like how can it be more appealing to customers, how the features can be more user-friendly and how the product be more accessible to customers.

Having a hard time finding a technical writer that can do all the writing for your company? Contact us today and let’s get your business growing. Our outsourcing team will gladly assist.

If you find this article helpful, please share it with your friends and colleagues. Comment below other ways on how a technical writer can help your company.
Business Online

How to Start Up your Business Online?

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BUSINESS | 5 MIN READ

If you are a starter in the world of business and you have lots of things in mind but don’t have an idea where to start, this article is for you!

Businessmen, these are the people who are idealistic, imaginative but practical. They want to earn, at the same time, to help other people by providing them with good products and services. So, how can you provide these things to your customers if you haven’t started yet?

Here are some tips on how you can start up your online business:

1. Proper planning.

Like any other types of businesses, you have to visualize and plan what you want to happen with your business. Even if it’s online, proper planning is still needed.  Do you know SWOT analysis? This can help you decide what you should do with your plans. Make this your guide in starting your online service or even if you have established it already.

2. Manpower.

Do you have enough manpower to help you with your business? These are people that will contribute to your success in the world of online business. Now, aside from hiring new people, why not try the so-called “Virtual Assistants”? A virtual assistant is like your personal assistant only its in a computer or smartphone. Check out our article about the benefits of having a virtual assistant here:

3. Website.

Create your very own website where your customers can find or purchase your products and services available via online. This is also one way of establishing your Online Presence. Having a website will make doing business easier for you without the worry of losing income or customers.

4. Legalize.

Like other businesses, you have to make a legal filing for you to open your business thru online. There are certain laws that are implemented by the government for online business owners. Make sure that you undergo the right procedures so that you wouldn’t encounter any problems in your online business.

5. Make it real.

Execute what you have planned. Of course, you wouldn’t want your plans to go down the drain, right? Having your business online DOES NOT guarantee you 100% success rate for your business, that would still depend on how you manage your business. The success of your business lies in the palm of your hands.

Everyone wants to improve what they got, you still have time to make yours happen. Here at Miyens, we offer affordable and effective digital marketing services in the Philippines and the US like New York and Los Angeles, that can help you in starting up your business online. We offer services like website development, digital marketing, and social media marketing. Our team of talented and creative multimedia artists, web developers and social media strategists can come up with an effective online marketing strategy that your business can use. Call us today and our friendly Digital Marketing Team will be glad to help you!

Have you established your online business? Share with us your struggles in the world of online business? We might help you with that!

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