IMMERSIVE MARKETING | 5 MIN READ

Gamification is becoming a common strategy in experiential marketing where customers can engage with your business/brand through games that are incorporated into your marketing. This is a good strategy for getting consumer data that you can use for your marketing.

But before going further with Gamification for your experiential marketing ask these 4 questions to yourself.

1. Is this the right fit?

Keep in mind that not because Gamification is a trend and has been successful with other businesses or brands it would be a hit with you. Gamification’s success depends on you. Yes, you. If your marketing objective and target market are not compatible with the objective of Gamification, then don’t pursue it at all but If you can seamlessly incorporate Gamification in your experiential marketing without making it look like it was only done just for the sake of getting in the trend, then go for it.

If you need help in evaluating and formulating gamified marketing strategy just get in touch with us.

2. What should I use in doing it?

Okay, so let’s say Gamification is fit for your marketing strategy, the next question is, what are you going to use in executing it? First is know what your market uses. Doing what they want makes them more engaged. Or if not you can apply proven approaches, like Kinect Augmented Reality Games and Applications where guests would be required to do gestures to do the activities at your event. Another is the use of Multi-platform Brandable Games that can work from mobile phones up to big touchscreens. Also trend now is the use of 360 & VR headgear to put your audience in a Virtual Reality world. Of course, you can also go with traditional less techy approaches. The key is to know what would work well with your market.

3. How can I attract more customers?

Having an experiential marketing that has Gamification is not enough to attract more customers. Your customers will be more engaged if they can interact with others users. You can do that with leaderboards that you can incorporate into your gamification. A sense of competition always gives excitement to people. With this,  you are not just straight-up selling your brand to your market but you are trying to engage them with your brand on a deeper level.

4. What can I give in return?

Even if your customers are well engaged with your marketing strategy and Gamification, it would be better for them if you give something in return. Rewarding them would make you more remarkable for them. You can give freebies that they can use or discounts in your products/services or a loot bag that contains your products or gift cheques. Appreciating your customers will make them appreciate our brand as well.

And since you are using gamification and leaderboards, you can base their rewards/incentive on how they did.

Miyens can offer Gamification Services that would fit well with your experiential marketing. Affordable yet professional and interactive, that’s what you can expect from us.