IMMERSIVE MARKETING | 4 MIN READ

Experiential marketing is already a great way to entice customers towards your products or services but is it enough to leave a huge mark on your target market?

Miyens offers affordable and professional immersive and experiential marketing services that will surely make your brand stand out. Our marketing services have been proven and tested by our clients in the Philippines and in other parts of the world like the US, Europe, and Asia.

But how you make your marketing campaign remarkable? Here are a few tactics that you can use to have that experiential marketing that will surely blow your market away.

1. Have booths that customers can use

You can come up with booths that customers can engage with or use. With this, people are much more enticed to try your brand and experience the service you can offer. For example, if you are a school supplies company, you can have a booth where kids can use your products to do activities like coloring, painting or drawing.

2. Games with prizes

Customers are much more engaged when they’ll get something in return. You can set up Augmented Reality Apps & Games where customers can use to have fun or even compete with other customers who are also in the event. In return, they can take home freebies from your brand.

3. Do a demo

For your customers to see and know what you really offer you need to have a demo. If you’re in the line of food and beverages, you can invite a well-known chef to cook dishes that feature your offerings. In that way, customers will see and taste your products.

4. Use social media

Who doesn’t use social media nowadays? To make more noise for your campaign, going social media is the best strategy to do. You can encourage people whose in the event to use your campaign hashtags online to post real-time updates online and to tag your social media account on their posts. You can have their posts appear on digital signages that are set up on the event.

You can do a lot when you opt for experiential marketing as your marketing strategy. Do a lot of exploration and you might discover other ways to make your campaign effective. Connect with Miyens today and let’s work together in making a remarkable experiential marketing campaign.

IMMERSIVE MARKETING | 5 MIN READ

Gamification is becoming a common strategy in experiential marketing where customers can engage with your business/brand through games that are incorporated into your marketing. This is a good strategy for getting consumer data that you can use for your marketing.

But before going further with Gamification for your experiential marketing ask these 4 questions to yourself.

1. Is this the right fit?

Keep in mind that not because Gamification is a trend and has been successful with other businesses or brands it would be a hit with you. Gamification’s success depends on you. Yes, you. If your marketing objective and target market are not compatible with the objective of Gamification, then don’t pursue it at all but If you can seamlessly incorporate Gamification in your experiential marketing without making it look like it was only done just for the sake of getting in the trend, then go for it.

If you need help in evaluating and formulating gamified marketing strategy just get in touch with us.

2. What should I use in doing it?

Okay, so let’s say Gamification is fit for your marketing strategy, the next question is, what are you going to use in executing it? First is know what your market uses. Doing what they want makes them more engaged. Or if not you can apply proven approaches, like Kinect Augmented Reality Games and Applications where guests would be required to do gestures to do the activities at your event. Another is the use of Multi-platform Brandable Games that can work from mobile phones up to big touchscreens. Also trend now is the use of 360 & VR headgear to put your audience in a Virtual Reality world. Of course, you can also go with traditional less techy approaches. The key is to know what would work well with your market.

3. How can I attract more customers?

Having an experiential marketing that has Gamification is not enough to attract more customers. Your customers will be more engaged if they can interact with others users. You can do that with leaderboards that you can incorporate into your gamification. A sense of competition always gives excitement to people. With this,  you are not just straight-up selling your brand to your market but you are trying to engage them with your brand on a deeper level.

4. What can I give in return?

Even if your customers are well engaged with your marketing strategy and Gamification, it would be better for them if you give something in return. Rewarding them would make you more remarkable for them. You can give freebies that they can use or discounts in your products/services or a loot bag that contains your products or gift cheques. Appreciating your customers will make them appreciate our brand as well.

And since you are using gamification and leaderboards, you can base their rewards/incentive on how they did.

Miyens can offer Gamification Services that would fit well with your experiential marketing. Affordable yet professional and interactive, that’s what you can expect from us.