Why Should Retail Businesses Use AR?

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TECH & INNOVATION | 5 MIN READ

With the rise of Pokémon Go, augmented reality has stepped out a bit from its shadow that is caused by virtual reality. Compared to VR, AR does not replace the user’s natural world with a digital or virtual one. Instead, it adds virtual elements in the natural environment giving the user a much more interactive experience.

Miyens offers affordable and professional augmented reality apps and games that can help you take your business to the next level.

But what are the reasons why retail businesses should use VR?

1. AR can be used on a regular basis

The difference between VR and AR is that it uses different types of equipment. You’ll need to have a VR headset for your to experience VR, and as much as how cool it is, you can’t always bring your headset with you. With AR all you need is an app that you can download on your smartphones. Your customers can experience your business in AR form, anytime and anywhere.

2. It can be your mobile showroom

If your customers can’t go to your physical store, they can use your AR app instead. For example, you’re a furniture retailer and your customers can’t visit your showroom, they can instead use the app to see how your furniture fits in their houses. Instant presentation to purchase, right there!

3. AR = personalized experience

Since AR gives your customers the opportunity to take a closer look at your products, this builds a personal experience for them. The more personal your customers feel towards your brand, the more they patronize your business. Giving them an unforgettable buying experience is a key to gain your most loyal customers.

4. Shelf-identification

AR can also help you identify what products are on the wrong shelf with just a quick scan. So if you’re an owner of a grocery, there’s no need to check each shelf to see if there’s an item on the wrong shelf or aisle.

5. It can help you display more products

If you lack on shelves to place your products you can rely on AR. You can now compete with big stores that can display all their products, yours is much better because it’s innovative making you ahead of your competition.

AR is not that costly, as long as you use it the right way. Miyens can be your partner in developing your business to become AR ready. Our Augmented Reality services have been tested by our clients in the Philippines, US, Europe, and Asia.

If you want to learn more about augmented reality and how we can help you implement it in your business contact us now and we will be happy to assist you.

What do you think about AR being used in the world of retail? Share your thoughts with us by commenting below. And if you liked this article, share it with your friends and colleague via social media.