DIGITAL MARKETING | 5 MIN READ

So here’s the thing! You have a pretty nice offering that you like people to know. But you don’t have a BIG budget to promote it using costly traditional advertising. Quite a big problem, right? Another challenge is being able to stand out from the competition and get noticed in this generation of fast-moving, short attention span audience.

Communicate what you can offer using videos that you can post online and people can easily share! This is one of the most cost-effective and proven ways to reach your target audience!

You can either do an animated explainer video or a short promotional video. In terms of style, you can use actual people as actors or digital forms like photos, graphics, and illustrations. OR a combination of both worlds! They Key is the more interesting and attention grabbing your video is the better!

An explainer video as its name implies explains the products and services your company offers. Like how it can help people achieve or solve something. On the other hand, short promotional video acts as an online commercial for your products and services. Different approaches but both can send a concise message in an engaging way. Helping you create interest in your offerings and winning new customers.