How to Create a Remarkable Experiential Marketing

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IMMERSIVE MARKETING | 4 MIN READ

Experiential marketing is already a great way to entice customers towards your products or services but is it enough to leave a huge mark on your target market?

Miyens offers affordable and professional immersive and experiential marketing services that will surely make your brand stand out. Our marketing services have been proven and tested by our clients in the Philippines and in other parts of the world like the US, Europe, and Asia.

But how you make your marketing campaign remarkable? Here are a few tactics that you can use to have that experiential marketing that will surely blow your market away.

1. Have booths that customers can use

You can come up with booths that customers can engage with or use. With this, people are much more enticed to try your brand and experience the service you can offer. For example, if you are a school supplies company, you can have a booth where kids can use your products to do activities like coloring, painting or drawing.

2. Games with prizes

Customers are much more engaged when they’ll get something in return. You can set up Augmented Reality Apps & Games where customers can use to have fun or even compete with other customers who are also in the event. In return, they can take home freebies from your brand.

3. Do a demo

For your customers to see and know what you really offer you need to have a demo. If you’re in the line of food and beverages, you can invite a well-known chef to cook dishes that feature your offerings. In that way, customers will see and taste your products.

4. Use social media

Who doesn’t use social media nowadays? To make more noise for your campaign, going social media is the best strategy to do. You can encourage people whose in the event to use your campaign hashtags online to post real-time updates online and to tag your social media account on their posts. You can have their posts appear on digital signages that are set up on the event.

You can do a lot when you opt for experiential marketing as your marketing strategy. Do a lot of exploration and you might discover other ways to make your campaign effective. Connect with Miyens today and let’s work together in making a remarkable experiential marketing campaign.

Did we miss out any tactics that can help an experiential marketing campaign be remarkable? If yes, comment it down below and tell us how it worked for your campaign. And don’t forget to share this with your colleagues on social media.