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SOCIAL MEDIA MARKETING | 5 MIN READ

Online marketing

Here at Miyens, we offer marketing services that will surely help you skyrocket your marketing on social media. Make your brand trending online!

Whether you’re on Facebook Twitter or Instagram you’ve probably encountered words with a pound sign (#) before them, #likethis. In case you didn’t know, these are called hashtags. These are used so that a specific topic or discussion can be easily found online. But for businesses and marketers hashtags are more than that, it’s a way of engaging the brand to the customers.

There are 3 ways on how hashtags can help you in your marketing.

1. Brand and Campaign Hashtags

#OpenHappiness and #ShareACoke. Does it sound familiar? These are the hashtags frequently used by Coca-cola for their social media posts.

Open Happiness is Coke’s brand tagline. Having a brand tagline as your hashtag will help you define your business online since people will be associating the phrase to your brand most of the time. Instant marketing, right? Having a campaign tagline just like #ShareACoke will help you spread the word out for your campaign since hashtags can be used by everyone online.Just keep in mind that your hashtags must be short and catchy so that netizens are engaged in using them when they post online.

2. Trending Hashtags

You can never go wrong in joining the “trend train”. When there are trending topics or discussion online, your brand can use this as a marketing strategy. You can incorporate your brand or product on whatever it is that is trending online. You can do this by sending out a clever tweet that is related to major event just like what Oreo did during the London Fashion Week. This not only markets your brand but makes you relatable as well for your market and gives your brand a lot of exposure.

3. Content Hashtags

These are the hashtags you use alongside your posts. They are not trending topics or brand taglines, they are just common hashtags that can be related to your posts. Using these hashtags also makes your posts searchable for online users who are searching for the same topic that is similar with your hashtag, that makes instant readers for your content. If your business sells baked goods you can use hashtags like #bread, #cookies or #baking for your social media posts.

Hashtag marketing is a part of social media marketing, and it doesn’t have to be hard. Here at Miyens, we offer marketing services that will surely help you skyrocket your marketing on social media. Make your brand trending online!

Did you find this article? If yes, #share it on your social media accounts. Don’t forget to #comment below if this kind of marketing strategy helped you in promoting your brand online.