How Social Media Can Help SMEs






BUSINESS | 5 MIN READ
Are your profit not enough? Is business quite slow because of your competition? Do you feel like there’s a missing factor in your business?
Your business shouldn’t stop operations when the closing hour comes. Keep your business ongoing by being online. Your business being virtually available sets you on the edge of the competition but there are more advantages of having your business available online.
Miyens offers web and online services that can help your business be active on the world wide web. We can set up an ecommerce or online store for your business. It’s key features are services like product or checkout management, online checkout, online payment, inventory and customer chat.
Continuous Profit
It’s not only for your customers but also for you as a business owner! Since being online gives you the opportunity to sell 24/7, you can even earn your profit while sleeping! Your profit is still coming even during your business’ closing hours.
Cut your costings
Having a business online is hassle-free. Why? Because you save up lots of money, time and effort. You can hire online marketing services that can do the work for you. Easy right?
Reach customers easier than ever!
With your physical store, you have to wait for your customers to come but when you have your store thru online and with the help of social media, you can reach tons of customers at a minimal cost.
Easy Advertising on hand
You can share your products via online so that your target market can be updated on time. No need for costly print ads or commercials, you can do it on your site! It’s a win-win situation for you and your customer.
If you want to have an easy and fast transaction for you and your customers, try doing your business online! Miyens is a tested web developer in the Philippines. From web interface up to web development, our team of skilled and talented developers will deliver affordable and efficient web services that can surely help you develop your dream website.
Are you a small business owner who is starting up or someone who is looking for ways to promote your company? Thinking of ways how to catch up with the competition? Here at Miyens, we like to give you some tips on how to turn your dreams into reality using proven strategies for small to medium-sized businesses.
1. Invest on having your own website
Having your own website is beneficial for your business because it can be its extension online. Customers from everywhere can check what your business can offer anytime anywhere. To see some of the websites we’ve developed check out our portfolio here.
2. Use video to promote your products and services
Studies show that using video to introduce or market your company’s offerings is 200% more effective compared to text and images. This trend is here to stay so don’t get left behind. Check out this vlog to know more about how video marketing helps promote your business. You can also see some of our video marketing services here.
3. Establish your social media properties
Since almost everyone is on social media, it’s a must that your business should have a strong social media presence for you to reach a wider scope of audience. It’s also one way of promoting what you can offer since you post your latest products/services, just keep in mind that your type of business may not be applicable to all social media platforms since each of them has a different range of users.
Find out how Miyens team can help you launch effective social media marketing campaigns.
BUSINESS | 5 MIN READ
Have you noticed how tech-savvy businesses are nowadays? Big companies from every industry have an app. From banking up to fast food chains, there’s an app created for them. Now, your business belongs to the Small and Medium Enterprise (SME) and you think you’re not ready for a mobile app. Well, guess what? You’re wrong. There’s an app for every business and yours is not an exception.
Here at Miyens, we offer Mobile Development Services that are affordable yet professional and interactive. We can create an app that you want for your business like an online ordering app, brandable games app, chat apps, an eCommerce app and even social apps. With an app for your business, you can expect more conversions from customers and a Return on Investment. Effective, right?
Now, I know you’re having questions in mind when it comes to investing in mobile apps and don’t worry because after reading this article, you’ll have the answers you need.
Question #1: Is it pricey to have a mobile app for my business?
I know this will be shocking but the answer is NO. Yes, you heard it right, you don’t have to spend lots of money just to have a well developed mobile app. If you only find the good resources, you’ll have your mobile app in no time.
Question #2: Can my mobile app be fun and engaging?
YES. It can be fun and engaging at the same time. You can incorporate incentives into your app that once users open and use it, they’ll receive points just by using it. They can collect those points to earn a prize from you. Or you can incorporate games that are related to your brand. For example, if you are an ice cream place, you can create an ice cream making game in your app. Or you can include promos for your products that are only available in your app.
QUESTION #3: Is it beneficial for my business?
Think of this, your mobile app is the extension of your business, online. Even if your physical store is closed and it’s the wee hours of the night, your business is still running because of your app. That makes you ahead of the competition whether it may be SMEs like you or long time establishments. You have an edge over your competitors. That is just one of the few benefits of having a mobile app.
These are just a few of the questions when it comes to investing in mobile apps. Small businesses like you need this for exposure. What are you waiting for? Make your business accessible than ever.
BUSINESS | 5 MIN READ
If you are a starter in the world of business and you have lots of things in mind but don’t have an idea where to start, this article is for you!
Businessmen, these are the people who are idealistic, imaginative but practical. They want to earn, at the same time, to help other people by providing them with good products and services. So, how can you provide these things to your customers if you haven’t started yet?
Here are some tips on how you can start up your online business:
1. Proper planning.
Like any other types of businesses, you have to visualize and plan what you want to happen with your business. Even if it’s online, proper planning is still needed. Do you know SWOT analysis? This can help you decide what you should do with your plans. Make this your guide in starting your online service or even if you have established it already.
2. Manpower.
Do you have enough manpower to help you with your business? These are people that will contribute to your success in the world of online business. Now, aside from hiring new people, why not try the so-called “Virtual Assistants”? A virtual assistant is like your personal assistant only its in a computer or smartphone. Check out our article about the benefits of having a virtual assistant here:
3. Website.
Create your very own website where your customers can find or purchase your products and services available via online. This is also one way of establishing your Online Presence. Having a website will make doing business easier for you without the worry of losing income or customers.
4. Legalize.
Like other businesses, you have to make a legal filing for you to open your business thru online. There are certain laws that are implemented by the government for online business owners. Make sure that you undergo the right procedures so that you wouldn’t encounter any problems in your online business.
5. Make it real.
Execute what you have planned. Of course, you wouldn’t want your plans to go down the drain, right? Having your business online DOES NOT guarantee you 100% success rate for your business, that would still depend on how you manage your business. The success of your business lies in the palm of your hands.
Everyone wants to improve what they got, you still have time to make yours happen. Here at Miyens, we offer affordable and effective digital marketing services in the Philippines and the US like New York and Los Angeles, that can help you in starting up your business online. We offer services like website development, digital marketing, and social media marketing. Our team of talented and creative multimedia artists, web developers and social media strategists can come up with an effective online marketing strategy that your business can use. Call us today and our friendly Digital Marketing Team will be glad to help you!
Have you established your online business? Share with us your struggles in the world of online business? We might help you with that!
Technology plus Small and Medium Enterprises (SME). Is it an unlikely tandem? Well for others yes. They think SMEs cannot catch up with the big names in the business when the truth is, THEY CAN! How? With the help of technology.
BUSINESS | 2 MIN READ
When you’re starting to put up your physical and online business, you have to assess where do you stand as an owner, supplier and a competitor. How to do this? Use SWOT analysis!
What is SWOT analysis? SWOT analysis is an acronym for Strengths, Weaknesses, Opportunities, and Threats.
STRENGTHSAsk yourself, what are your advantages over your competitors? What makes you stand out from the rest? What does your company offer that other companies do not have? What makes your company get a higher sale?
These are your strengths as a company, your assets, and foundations that you have now. Analyse it and make improve it if you can.
WEAKNESSES
These are the downside of your company. It is either where you lack at or a current factor that you have that’s not helping your company. It can be a failed marketing strategy, lack of manpower or equipment and many more factors. Think about what you can do to improve or eliminate these factors.
OPPORTUNITIES
Are there any interesting matters you are aware of? Situations where your company would gain? Do you have any idea on how to make your strengths be convertible into opportunities? Grab these opportunities and make your company grow!
THREATS
Threats are the possible obstacles that you might encounter in your business. It can be a new competition in your line of service, a backlash from your employees, unsteadiness in your sales and many more. If you don’t do anything to prevent your threats, it will instantly become your company’s weaknesses.
Miyens offers effective and affordable and professional online and digital solutions that can help you improve your strengths, resolve your weaknesses, execute your opportunities and eliminate your threats. Our team can come up with projects that can definitely help your business to improve and prosper. Contact us today and together let’s plan better things for your company.