360° Tour Project Brief Template | Miyens
Miyens
Home
Results Resources Blog Contact
Join the EQUIP Program
Interactive Template

360° Tour Project Brief Template

Every field a 360° tour vendor needs to scope your project accurately — objectives, scene list, interactivity, delivery, and success metrics in one structured document.

What's Inside the Template

Most 360° tour projects run over budget or require expensive revisions because the brief was incomplete. An accurate scope starts with a clear brief — this template covers every decision a vendor needs before they can quote accurately.

01

Project Objectives & Audience

Define what the tour is for, who will use it, and what a successful viewer experience looks like. This section ensures vendor designs for your goals — not generic virtual tour conventions.

Primary objective (training / sales / onboarding / marketing)
Primary audience persona and device type
Expected viewer journey (start to end)
Success definition per viewer interaction
02

Scene List & Location Inventory

A structured list of every physical space that needs to be captured — with notes on access, constraints, and priority order. The scene list is the single most important input for accurate vendor scoping.

Scene name and location description
Photography vs 3D rendering specification
Access constraints (safety, privacy, timing)
Scene priority and dependency order
03

Interactivity Requirements

Specify every hotspot type required — information panels, video overlays, document links, quiz questions, navigation nodes, embedded forms, CTAs. Each type adds build time and affects cost.

Hotspot types required (list per scene)
Video and audio content to be embedded
Assessment or quiz questions needed
Navigation structure and menu requirements
04

Delivery Channel & Technical Requirements

Define how and where the tour will be delivered — website embed, private link, LMS integration, or standalone platform. Delivery requirements directly affect build and hosting decisions.

Delivery channel (website / private link / LMS / app)
Device support required (web / mobile / VR headset)
Branding and white-label requirements
Analytics and viewer tracking requirements
05

Ownership, Maintenance & Success Metrics

Specify who will own the tour after launch, how frequently it needs updating, and how success will be measured. These decisions affect platform choice and contractual requirements.

Content owner and update authority
Expected update frequency and process
KPIs for the tour (views, completions, time-in-scene)
Source file format and ownership requirements

Also Included

Vendor Evaluation Criteria + Photography Shoot Checklist

The template includes a vendor evaluation checklist (portfolio, platform, support, pricing model) and a photography day checklist to ensure every scene is captured correctly — avoiding reshoots.

Vendor evaluation criteria (8 factors) Photography day preparation checklist Scene completion sign-off table Post-launch review schedule template
Share Facebook LinkedIn X WhatsApp Email