Case Study: How EATSECO Grew from a Home-Based Startup to a Fully Digital Food Business with the Help of Miyens

Industry: Food and Beverage

Background

EATSECO is a growing food and drink brand based in Metro Manila. What started as a home-based kitchen operation taking orders via Facebook Messenger quickly gained a loyal local following. As demand grew, so did the need for a more professional, scalable, and manageable system for handling orders and improving online visibility.

However, opening a physical store wasn’t an option—yet. The owner faced scheduling constraints and was cautious of the high operational costs associated with a brick-and-mortar setup. EATSECO needed a way to scale without overhead.

Challenges

EATSECO faced common barriers many home-based businesses encounter:

  • Limited Online Reach: Orders were limited to those who already knew them through community posts or referrals.
  • Manual Ordering via Messenger: Time-consuming, prone to errors, and hard to manage during high volume.
  • No Inventory Tracking: Manual menu updates and tracking created delays and confusion.
  • No Dedicated System: No formal structure for order processing, kitchen coordination, or delivery tracking.
  • Owner Time Constraints: Limited capacity to handle all aspects of the operation manually.

Solution Implementation

To support EATSECO’s next stage of growth, the Miyens team implemented a complete food business solution:

Digital Platform Setup

  • Custom Website & Admin Panel: EATSECO now has a professionally branded online store with full control over menu, inventory, and order management.
  • Integrated Online Ordering: Customers can place orders seamlessly from their phones or desktop, choose delivery options, and receive confirmations in real-time.

Companion Mobile Apps

  • Customer App: Branded app for browsing menu, placing orders, and tracking status.
  • Waiter, Chef & Rider Apps: Each team member has their own tool for efficient coordination—order-taking, kitchen prep, and delivery management.

Management Dashboard

  • Track orders, inventory, and sales in real-time
  • Update menu instantly
  • Control delivery availability and zones

Outcomes & Benefits

Since launching their digital ordering system, EATSECO has experienced:

Business Growth

  • Expanded reach beyond their immediate community
  • Increased daily order volume and repeat customers
    Professional brand perception and trust from new customers

⏱️ Time & Efficiency

  • Owner spends less time managing orders manually
  • Faster order fulfillment with clear workflows
  • Reduced order errors and customer complaints

Business Readiness

  • EATSECO is now equipped with a system that supports long-term growth, including future scaling into cloud kitchens or physical branches.

Client Feedback

“Launching our own website and apps changed everything. Before, we had to answer each message one by one. Now, orders come in even while I’m asleep. It’s like having a full team handling things for me.”
 — Kriseveheart of EATSECO

Future Plans

EATSECO plans to grow further by:

  • Launching targeted marketing campaigns using customer data
  • Exploring delivery partnerships
  • Offering pre-order and subscription meal options
  • Continuing collaboration with Miyens for enhancements and promotions

Ready to grow your food and cafe business?

Let Miyens build your branded ordering system, website, and app.

Book a Free Consultation Check Eatseco.Store website