Vitally Important

Vitally Important

The 21st Century has seen the rebirth of the venerable music label and publishing cooperative, Vitally Important.

Begun in 1692, the original imprint was started by Josiah Smollet, late of London, who had sought refuge from religious persecution by emigrating to the New World. In the bowels of a rickety ship bound for the Cape of Good Hope, Smollet played dice with a Turk named Marduk, being shipped to Boston to perform stable duties for a wealthy landowner. Smollet convinced Marduk to join him in starting a free press after offering a 4 shilling down payment for future services rendered.