Are you a business owner or do you manage one? Ever wonder how to get more customers and increase your sales using digital marketing? In this series of videos, we will share with you useful tips on how to capitalize on today’s marketing trends by using technology, social media and online strategies.

Introduction

Are you a business owner or do you manage one? Ever wonder how to get more customers and increase your sales using digital marketing? In this video, we will share with you useful tips on how to capitalize on today’s marketing trends by using technology, social media and online strategies.

3 Reasons why every business n...

On recent studies there are about 2.6 billion mobile users worldwide. The chances that your prospects will browse your website using their mobile devices is about 87%! These are important statistics to consider when building your website. You need to make sure that important sections of your site are viewable and formatted correctly for mobile phones. Users leave websites that loads slowly or those that does not display properly on their mobile phones. This means losing customers for your business. While on the other hand it is been proven that time spent on mobile friendly websites increased and interaction encouraged. Resulting to more customers and sales. Here are top 3 reasons why you should have a mobile ready website: Customer convenient leads to a sale Because your current customers and potential customers are using mobile most of the time, chances of converting visitors into customers will increase. It will lead you to the top search results Google and other search engines will rank you higher on search results if it sees that you are serving mobile friendly websites. For you not to lose customers You can lose customers to your competitors that have mobile ready website so don’t let them be ahead of you. How about you? Is your website and marketing materials mobile ready? We can help you assess and upgrade your materials.It’s an investment that has high returns. So take it as a priority. Act now and contact us! Our friendly Digital Marketing Consultants will be glad to assist you. If you’ve found this article beneficial consider sharing it with your colleagues and friends using our social media share icons.

Why use social media to market...

It is a necessity in today’s generation for an entrepreneur to have social media presence on Facebook, Twitter, Instagram, LinkedIn and other platforms to easily promote your business. Since most people are active daily on social media, it’s easier for them to view the photos and information about your product or service. Social media has been a tremendous improvement from the traditional marketing and advertising strategy. Here are some good reasons why you should boost your social media marketing:   Improve your brand awareness Since social media is where the people are, this makes sharing contents with your customer's friends and network easy with just a click or tap.   Increase visitor traffic The improvement in social media usability will make your page most visited. This will happen if your social media is always updated and have posts that are interesting.   Convert visitors into customers You can utilize visually attractive photos and videos which naturally attracts people’s attention and encourage conversation. The more conversation the higher conversion rate.   Customer Retention Since there is an organic growth in your social network due to the healthy conversation, Likes and share there is a higher retention rate among your existing customers. Studies proof that people stay loyal to brands and service providers that they know listens to their feedback. Moreover to a network with same type of audience as they are.   How about you? Are you considering social media as a potent sales and marketing tool? Comment your thoughts below and let us know if you need help on launching successful social media marketing campaigns. Contact us and our friendly Digital Marketing Consultants will be glad to assist you. If you’ve found this article beneficial consider sharing it with your colleagues and friends using our social media share icons.

Make Use of Incredible Photos

People are easily attracted when they see something beautiful. Lengthy posts on your blogs could be boring and your readers might lose interest in finishing your article. Another important factor is selecting the photos that you will incorporate with your blog posts and social media pages so that it would entice your customers to actually drill in, and give you a call or buy your product. Be creative in editing the photos and selecting the right photos to use. Make them look interesting, stunning and amazing!

Include Promotional Video

Videos grab viewers attention and it allows people to see, hear and experience what you want to convey. Your video could go viral and gain a lot of shares on social media. Creating a promotional video is easy especially when you have an expert who can help you edit it. Research show that video ads boost purchase intent by 97% and brand association by 139%. 65% of video watchers visit the marketer’s website and 39% call a vendor. Studies show that you attract more interests from audiences by including videos on your website or marketing materials, which leads to 80% conversion rates! And have we mentioned making it viral on social media? Well, 92% of viewers share videos with their friends on their social network.

Write Promotional Blog Post

A blog is a powerful tool for you to provide information by creating various articles that will be posted within your website. Useful blogs could attract tons of visitors on your website which is an efficient way of advertising. An effective blog post attracts readers and simulates conversation among them. You need to be open for comments and suggestions from your readers. Encourage to build and maintain good relationships with your readers so they will promote your products and services.

Join Online Communities

This will make your business well-known and at the same time, you will have the knowledge about your possible customers. Engaging in communication with people helps you determine the needs of your potential customers that can lead to further enhance the services and products your offer. Knowing your target audience or market is important in successfully making a business work out and reach its full potential.

Use Call to Action

You should improve your “call to action” or CTA so you could reach your goal in having actual customers. Having a website, facebook page, social media promotion and blog posts is pointless if the readers or viewers would not actually buy, book, schedule, or inquire. So make sure to add CTA buttons on your Facebook page and CTA links on your videos and blog posts. In that way, your audience could easily go to your conversion page. Example of call to action are buttons and words like “Book Now”, “Learn More”, “Earn your 15% Off”, “Order Now”, “Get it while available”.

Partner with Experts

While online marketing is fun, it is also challenging and will require dedication and time. For you to achieve the excellent digital marketing strategies, we suggest that you consult with experts in crafting these. They can help you obtain the marketing styles that will be effective for your target market. Saving you time so you focus on the other needs of your business. With the right strategy and expert people to help, you could surely bring your promotions to the next level. I hope these tips are helpful for you! For inquiries on the services that we offer for online and digital marketing, feel free to contact us.

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